Black Friday Deals!
Black Friday Special! Get powerful, privacy-first analytics with real-time tracking, unlimited reports, and GDPR compliance - all self-hosted. Don't miss this limited-time deal!
Lifetime
Single
The Single Plan is an ideal choice for individuals and freelancers
$99
one time payment
- ✓ 1 website
- ✓ Unlimited reports
- ✓ Real-time tracking
- ✓ WooCommerce integration
- ✓ GDPR compliant
- ✓ Support
Lifetime
Multi
Perfect for agencies and developers with multiple sites
$399
one time payment
- ✓ 5 websites
- ✓ Unlimited reports
- ✓ Real-time tracking
- ✓ WooCommerce integration
- ✓ GDPR compliant
- ✓ Support
Single
The Single Plan is an ideal choice for individuals and freelancers
$99
$59
/year
- ✓ 1 website
- ✓ Unlimited reports
- ✓ Real-time tracking
- ✓ WooCommerce integration
- ✓ GDPR compliant
- ✓ Support
Multi
Perfect for agencies and developers with multiple sites
$399
$239
/year
- ✓ 5 websites
- ✓ Unlimited reports
- ✓ Real-time tracking
- ✓ WooCommerce integration
- ✓ GDPR compliant
- ✓ Support
Get Must-Have Analytics
Forget
tracking codes,
GTM snippets.
Start making smarter marketing decisions
Stop wasting hours installing tracking codes or debugging GTM. Must-Have Analytics connects everything for you — in one click.
Install Plugin
Collect Data
Generate Reports
Correlation Analysis
find what really drives conversionsAdvanced Filters
get data segments you needRemarketing & Email Export
re-engage your audienceeCommerce Stats
product-level ROI and marginsSimple Goal Management
track what mattersUnlimited Reporting
no hidden limits, ever
Track conversions from
Facebook, Instagram, TikTok and more
Cookieless tracking
Accurate, privacy-friendly results
Control Your Data
Fully GDPR Compliant
Your website. Your data. With Must-Have Analytics, you own and control everything. No data leaves your server — and that’s how it should be.
Feature comparison
Plug & play WordPress plugin
No extra tracking codes or GTM needed
Data & hosting
Data stays on your server
Cookieless tracking
Optimized data storage
Tracking model
Page, referrer, device & geographic reports
Entity level tracking (visitors across sessions/devices)
Sophisticated visitor profiling
Advanced goal management
Reporting
Export reports (CSV, XLSX, PDF)
Export charts (PNG)
Correlation analysis
Sankey diagram analysis
20+ report types
Trend reports (moving averages, trendline, standard deviation)
Marketing features
UTM builder & campaign reports
Server‑side Conversion APIs (no 3rd party tracking pixel required)
Remarketing list exports
Email list exports
WooCommerce & e‑commerce
WooCommerce integration
Traffic source attribution
Detailed e-commerce reports
Customer lifetime value tracking
Remarketing-ready reports
Privacy & compliance
Cookieless mode
Built‑in WP Export/Erase integration (GDPR tools)
Independent Analytics
Configuration
Easy to install from WordPress.org
No extra tracking codes or GTM needed
Data & hosting
Data stays on your server
Cookieless tracking
Tracking model
Page, referrer, device & geographic reports
No entity‑level visitor tracking
No profiling available
No advanced goal builder / multi‑condition goals
Reporting
Export reports (CSV, PDF)
No chart export
No correlation analysis
No Sankey diagrams
No advanced reporting features
No trend analysis
Marketing features
UTM campaign reports
No server-side conversion tracking
No remarketing features
No email list exports
WooCommerce & e‑commerce
Multiple e-commerce integrations
Traffic source attribution
Basic eCommerce reports
No customer lifetime value tracking
No remarketing support
Privacy & compliance
Cookieless mode
No GDOR tool integrations
See in action
“
I’ve tried the Must‑Have Analytics plugin with several of my clients; the setup went smoothly, and the user interface is easy to use and clear. Finally, I don’t have to mess with header codes and other plugins, because I can manage all tracking codes in one place. The reporting section is great. I’m going to implement it for all my clients.
Gergely Izsó
Web Designer & Marketing Strategist
“
On WPForum.hu, the set goals and the required events were cleanly and reliably trackable. All of this was achieved without various additional scripts and by skipping Google Analytics, which also impacts site speed.
R. Tamás
WordPress Expert
Black Friday Special Pricing
Lifetime
Single
The Single Plan is an ideal choice for individuals and freelancers
$99
one time payment
- ✓ 1 website
- ✓ Unlimited reports
- ✓ Real-time tracking
- ✓ WooCommerce integration
- ✓ GDPR compliant
- ✓ Support
Lifetime
Multi
Perfect for agencies and developers with multiple sites
$399
one time payment
- ✓ 5 websites
- ✓ Unlimited reports
- ✓ Real-time tracking
- ✓ WooCommerce integration
- ✓ GDPR compliant
- ✓ Support
Single
The Single Plan is an ideal choice for individuals and freelancers
$99
$59
/year
- ✓ 1 website
- ✓ Unlimited reports
- ✓ Real-time tracking
- ✓ WooCommerce integration
- ✓ GDPR compliant
- ✓ Support
Multi
Perfect for agencies and developers with multiple sites
$399
$239
/year
- ✓ 5 websites
- ✓ Unlimited reports
- ✓ Real-time tracking
- ✓ WooCommerce integration
- ✓ GDPR compliant
- ✓ Support
Frequently Asked Questions
No. It works in cookieless mode by default and still provides accurate, privacy‑friendly analytics. You can optionally enable the
_mhanalytics first‑party cookie for higher accuracy in returning‑visitor tracking.
Yes. All data is stored on your server. You can collect anonymous stats without cookies, or enable profiling/cookies with consent. It integrates with WordPress Personal Data Export/Erasure tools out of the box.
The tracker is lightweight and deferred. Processing happens server‑side via optimized REST endpoints. Reports use virtual tables for fast rendering, so performance impact is negligible.
Cookieless mode uses short‑window device fingerprinting. Pageview and session metrics remain reliable, but returning‑visitor recognition is less precise than cookies. Enable the tracking cookie for maximum accuracy.
Yes. When WooCommerce is active, Analytics tracks key e‑commerce events (view content, add to cart, checkout, purchase, refunds, failed orders) and unlocks dedicated reports and goal conditions.
On your own WordPress server in your database. No third‑party collection servers. You can export/import or delete data from Settings → System.
Yes. The tracking script is cache‑safe and works behind most CDNs. Server‑side processing ensures events are recorded reliably even on heavily cached sites.
Yes. You can export any report as CSV, Excel (XLSX), or PDF. Trend and funnel charts can be saved as high‑resolution PNG images.
Yes. Server‑side Conversion APIs for Meta and TikTok are available and strictly opt‑in. Data is sent only if you enable the integration, add credentials, select events, and a matching goal is achieved.
Yes. Entity‑based reports support audience exports for Meta, TikTok, and Google Ads. Emails/phones are SHA‑256 hashed as required. You can also export email lists (email, first name, last name) for ESPs.